Most of us know what content marketing is, but the concept of video marketing bothers most of us. What is it? How do we do it? Does it offer our business any benefits, and are we already using it without knowing? You will get the answers to all your questions in this article.
We have come far from those really pushy sales messages. Now we interact with our clients, we build our trust, and we make connections; this is how marketing is done nowadays.
How do we communicate with our prospects and customers? Through quality content that is spread on our websites, blogs, and social media accounts. This content can be in the form of text, pictures, or videos. But today, our focus is only on video content marketing. So, let’s learn a thing or two about it.
What is Video Content Marketing?
Just like traditional content marketing, video content marketing is the process of making unique, informative, and relevant content, which puts the needs and wants of the buyers first, thus, helping you to convert the visitors into customers and customers into returning buyers.
Videos are the best way to grab your user’s attention because it is easy to watch and listen information rather than reading it. This makes video content marketing one of the most powerful marketing strategy, and when done right, can bear remarkable benefits for your business.
While creating content for your video content marketing, you need to find different ways and concepts through which you can integrate the video with other forms of content like blog posts, images, etc. You need to make videos that are relevant to your campaign and, in the meanwhile, are interesting to hold the viewer’s interest. Only then, you would be able to convert a random viewer into your loyal customer.
Types of Marketing Videos
Now that you know what content marketing is, you must be thinking about creating content for your business. But before you begin filming, let’s take a look at some of the types of marketing videos that you can make.
Demo Videos: These videos can give a demo of your business services and products. Let’s assume; you have a software that you want to sell, make videos in which you guide your viewers about how they can use the software and its different features.
Brand Videos: Brand videos are best when it comes to telling the audience about your company’s vision and mission. Come up with an interesting concept in which you try to create awareness about your brand in the most creative way possible.
Event Videos: Let the audience know what is happening in your company. Tell them about how you keep your employees active and energetic by arranging different sports events and other fun activities. If your business has a cooperative background, make videos about the presentations, fundraisers, or any other event that you host.
Expert Interviews: These videos are the best way to create trust and credibility among your audience. Let them know that you have experts and thought leaders on board.
Explainer Videos: In this type of video, you can tell the viewers how your product or services can solve their relevant problems. This will give them the motive to buy from you, and you will start achieving more conversions.
Live Videos: Use live videos to give viewers a backstage tour of your company. Let them know what happens while making your products and services. This will also help you engage your viewers for a longer time, plus curious viewers will leave their queries in the comments section.
5 Reasons How Video Content Marketing Can Accelerate Your Brand.
Video Content Marketing is the new big thing when it comes to growing your online business. It has tons of benefits for your business. If you have an online business, now is the right time to start your video content marketing campaign, following are the five reasons why:
More Conversions and Sales
Videos can help you to increase your conversion rate and ultimately make more sales. Studies show that if you are selling a product, and you have a video on your landing page that is featuring that product, the conversion rate can go as high as 80%.
Videos can also result in direct sales. Studies have shown that almost 74% of the viewers that watched an explainer-video of a product ended up buying it. These facts are enough to highlight the importance of video content marketing for your business.
Videos has proven to show more ROI, as 83% of businesses claimed to get benefit from them. Although video making is time consuming and even require you to throw in some cash, but the results are worth it. And as the technology is advancing, video editing is becoming easy and you can even edit on your smartphones as well. Remember, it is the quality of content that matters not the quality of video.
When you are able to build trust among your viewers, they will automatically flock into your website, and the chances of conversions will rise significantly. Thus, your target should be building trust and credibility among your viewers. Don’t sell them, give them interesting and useful information, and they will come to you themselves. And when it comes to building trust, what could be better than using videos to spread the message as it will engage the viewers emotionally.
Search Engines Likes Videos
When you have featured videos on your webpage, the time spent by an average visitor increases, and when more people spend time on your website, it will signal the search engines about the presence of quality content. In fact, your chances of ranking on the first page of Google go up by 53% if you have a video on your website. And since Google has taken over YouTube, this love for videos is justifiable. Once you get on the first page, your conversions will go up like never before.
Video Encourages Social Shares
In this world of social media, if people share your video on social media then you will get you a lot of traffic. Almost every social media platform allows videos to be shared. So, make sure you create entertaining and fun videos which people will share with their friends and in this you will be able to create brand awareness. YouTube is the second most popular social network; getting social shares can prove to be game changer for your business.
How to Make the Most Out of Video Marketing for Your Business?
If you want to grow your business online, then you need to have online marketing strategies in place. But launching a marketing campaign is not enough; you need to work hard to make it a success. Remember there are no shortcuts, you need to spend your time money and effort if you want to achieve something. The following are some tips that will help you make the most out of video marketing for your business.
Center your video around a story, not the sale: your main objective must be to grab your viewers’ attention. If you directly urge them to make a purchase, they will definitely run away. So, you should always come up with a story about your product or service and center your video around it. Make it appealing to the needs and desires of your viewers.
Make a solid intro to your video: Most of the viewers are not going to stick to your video for more than 10 seconds. So, 10 seconds is all you have; come up with an interesting intro that can hold the attention of the viewer. You can always start the video with intriguing questions at the start that are relevant to the topic.
Be Creative, you humor: This is very important if you want the viewers to stick to your video. Try not to be boring, use humor to make the video interesting. You can even write catchy captions that will intrigue the visitors to watch the whole video. Once they watch the video, chances of conversions will increase massively.
Optimize your video for SEO: Who would not want their video to reach the maximum number of people. For this, you need to optimize your video for SEO. Write meta descriptions using keywords, enable embedding on your video to receive inbound marketing links.
Measuring Performance of Video Marketing Campaigns
As there are different types of videos on different platforms, measuring the performance of your video marketing campaign is very tricky. There no such standard to measure the performance, and the Key Performance Indicators (KPI) are different for every platform. This is why, before launching your video marketing campaign; you need to ask yourself some questions:
- What do you want to achieve from this campaign?
- What KPIs would you use?
- What would be the perfect video analytics to measure your KPIs?
- How are you going to optimize your videos?
But to answer all these questions, you need to have common knowledge about ways to measure the performance of a video marketing campaign. The following are the five most commonly used ways to measure video marketing.
View count: It is the simplest way to measure the performance of a video marketing campaign. View count is nothing but the number of people that have watched a video.
Play rate: Play rate is the ratio of the number of people that watched the video to the number of the people to whom the video reached. If you have a low play rate, that means your video is not attracting many viewers.
Watch rate: Watch rate tell that for how long people are watching the video. Do they play and stop in the first 10 seconds, or are they making all the way till the end? If you watch rate is low, then you need to make your videos more interesting; probably ad an interesting intro.
Clickthrough rate: If you have added a link to your webpage in the video, then clickthrough rate shows how many people actually made the call to action and visited your webpage. This metric is essential for people who post on social media platforms like Facebook and YouTube just to drive traffic back to their websites.
Conversion rate: Last but not least, conversion rate, which is undoubtedly the most important metric for measuring performance of any of your video marketing campaign. It tells how many viewers converted into your customers after watching your videos.
Growing your business online is not a piece of cake; it requires time, effort, and money. There are different marketing techniques, and video content marketing is definitely one of the most effective ones. In this article, we tried to tell you everything you need to know about video content marketing along with 5 reasons how this form marketing can accelerate your business. We hope this article was helpful to you and we wish you luck for your online marketing endeavors.
If you do seek for a digital marketing consultant to undertake your digital marketing services for you then please do get in touch.